Music Video - The Concept

Task 1

Today we began working on our music videos. In my group are Ian, Will, and Nico, and our initially we were considering metal as a genre, but this was soon ruled out as metal videos are notoriously difficult to combine with good narrative. Next was to do a rock/alternative genre, maybe along the lines of Sum 41, Blink 182, or Enter Shikari. Ian suggested we also have a look at the work of lesser known Trip Hop acts such as Wax Tailor, and we now feel that this genre can lend itself to some really artistic narrative ideas. 

The songs I proposed to the group were 

‘Juggernauts’ - Enter Shikari, 

‘Walk This Way’ - Aerosmith feat. Run DMC. 

I thought of these two songs, as I wanted a fairly upbeat song, and something that a lot of people would recognise. 

At the moment our ideas for narrative are still quite open, but after looking at a couple of videos, we have a bit of inspiration. From ‘Dilly’ - Band Of Horses, we decided we liked the idea of sepia filming, to give it an old school feel. In turn this led to Will’s idea of referencing cult films, namely Tarantino’s 'Reservoir Dogs'. 

What we would do here is subtly recreate a version of the slow-mo strolling scene, so than fans of Tarantino  would recognise and pick up on this.  

I would guess that our target audience will probably be that of people in their late teens to late 20’s, as they would have to be aware of present trends, but at the same time have a sizable knowledge of past ones, to fully ‘get’ the video, as we are thinking of doing a lot of reference.