Friday, 14 October 2011

Music Video - Evaluation of the Animatic

The animatic was a new concept to me, and I now like how it gives the viewer a better feel of our idea as an interactive storyboard. It's also nicely compact and easier to view than hundreds of sheets of paper. The purpose of the animatic is to give us a better idea of how our narrative and performance elements will look once music has been added. It also helps us to plan some of the key shots along the timeline and improve the storyboard so that there are no continuity errors. Our storyboard began as rough sketches on paper which we cut up and pinned to the wall. Then we took 10 second shots of each drawing and these shots were then sent up to the editing suite, to be cut together. 


From the editing process, one thing I have gathered is that we need to ensure that we mix up the cuts a little more as some of them are quite predictable, and to establish that certain key moments in the song have movement in the narrative or performance that flow with the music. For the one thing we don't want is for the video to be predictable and therefore boring. It needs to capture the audience and make them feel as though it could be them behind the screen. 


A few problems we encountered were that we hadn't drawn out every shot that should have been, and there were a few key shots that should have been drawn and included. However we overcame this problem by inserting text into certain gaps, to assist the viewers imagination a little. As a group I felt we were more efficient than with previous editing tasks, as there were only two of us working on the editing at any one moment, and the other two would be working on another aspect of the project. We would then switch roles so that everyone had a chance to work on the edit, and add their own contributions. 


Below is a screen recording of a section of the editing process:
Screen Recording - Electric Feel_02

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