- "A music video is not primarily a commodity, but a promotional one." - Andrew Goodwin 1992
- "They now provide pictures for the songs in our heads. Goodbye imagination.... All kids need to do is watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in." - Joe Saltzman
- Part of the construction of a particular band or star.
A music video can be either organic or synthetic, meaning the artist has control over the material produced, or they are just the performers of prewritten songs for a mass audience.
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